Cirentis: Data-Driven Marketing Innovation

A professional with a distinguished career in data analytics, artificial intelligence, and business strategy. Founder of the Círculo de Ingenio Analítico, a company that drives business growth through analytical intelligence. She is a partner at MásMétrica and a strategic advisor to tech companies such as INDARU, Appcelerate, and SNGULAR. Previously, she was the founder and CEO of Conento Data Science, a leading marketing analytics consultancy in Spain, and held key roles at Deloitte, GroupM, and Mindshare, focusing on mathematical modeling and strategic decision-making. A member of advisory boards, including at the Universidad Autónoma de Madrid, she has received awards for innovation in marketing and analytics. Her background includes mathematics, statistics, and business management, with AI and machine learning certifications from MIT and DeepLearning AI.

A professional with a strong academic and research background in statistics, optimization, and financial data analysis. Currently a Professor of Statistics and Operations Research at Universidad Carlos III de Madrid and a Senior Researcher at the UC3M-Santander Institute for Financial Big Data, leading high-impact interdisciplinary research on Big Data-driven decision-making. Previously, he was an Associate Professor for 15 years and directed the Master’s and Ph.D. programs in Mathematical Engineering, training professionals in applied mathematical modeling. He holds a Ph.D. in Mathematics from UC3M and a Bachelor’s in Mathematics from Universidad Autónoma de Madrid.

Expert in data analysis and visualization with a strategic approach.
Graduated in Economics from the University of Vigo with a Master’s in Statistical Techniques from the University of Santiago de Compostela, he combines strong academic training with experience in innovative projects. Currently, he is CEO of R CODER, creator of learning platforms in R and Python with over 500,000 monthly visitors, and Head of Data Science at Abacus Consulting, specializing in geomarketing and process automation for multinationals. He has worked with major companies like El Corte Inglés, Mercadona, Verisure, and Iberia, applying data intelligence to optimize business strategies. Passionate about teaching, he has created widely recognized resources in the data analysis community. If you seek to turn data into strategic decisions, he is the right professional.

Professional with strong expertise in data analysis, business intelligence, and process optimization.
Formerly a Senior Business Consultant at NTT DATA, leading Marketing Mix Modeling tools and applying machine learning for strategic decision-making in marketing and business. Previously, as a Data Scientist at Making Science, he developed analytics modules and dashboards to maximize advertising ROI. He holds a Master’s in Big Data & Business Analytics from Universidad Complutense de Madrid and an MBA in Entrepreneurship & Supply Chain Management from Rutgers University, bridging technical analysis and business strategy. Expert in Python, SQL, R, and Tableau, he is also a passionate runner who has completed 12 marathons.