Innovative AI-Driven methodology
Transforming Marketing Mix Modeling
At Cirentis, we use AI to revolutionize Marketing Mix Modeling. Our machine learning-driven approach delivers real-time, actionable insights, adapting continuously to market changes for informed decisions that drive growth and efficiency.
AI-Driven vs. Traditional MMM
Explore the key differences and benefits of adopting an AI-driven approach over conventional methods.
Traditional MMM
Static Data Analysis
Periodic Updates
Limited Data Sources
Manual Adjustments
Delayed Insights
AI-Driven MMM
Dynamic Data Integration
Real-Time Updates
Comprehensive Data Utilization
Automated Optimization
Instantaneous Insights
Key Challenges We Address
In today’s complex and fragmented advertising landscape, traditional econometric methods for Marketing Mix Modeling have lost their accuracy. A new, more adaptive methodology is essential.
Methodology Built on Six Core Pillars
Unbiased Decision-Making
A single model that includes aggregate variables, eliminating analyst bias in decision-making.
Granular Media Analysis
Provides detailed insights at the media level based on investment levels and correlations.
Comparative Evaluation
Weighs results against other media studies to ensure cross-validation across multiple touchpoints.
Short & Long-Term Differentiation
Distinguishes between short-term and long-term media impacts, aiding in strategic media planning.
Customizable Disaggregation
Allows detailed breakdowns at different levels, including chain, strip, and more.
Real-Time Updates
Provides seamless and instant updates, ensuring optimization with the latest data.
Key Marketing Performance Insights
Optimizing media investments requires understanding key Marketing Mix Modeling (MMM) metrics. This infographic highlights Ad-Stock by Media, Saturation Curves, Long vs. Short Strategies, ROI by Media, and Contribution of Each Media. These insights help marketers measure effectiveness, allocate budgets wisely, and refine campaigns to maximize ROI and long-term impact.
Unlock Your Marketing Potential Today
Don’t let another day pass without optimizing your marketing strategy. Our AI-driven insights are designed to transform your approach and maximize your ROI. Schedule your free consultation with Cirentis now and start turning insights into impact.
