Measure what truly matters
Ignite Your Brand's Potential with Brand Impact Score
Your brand is not what you say it is, but what customers perceive. Measuring it is the only way to manage it.
Understanding the Brand Impact Score
The Brand Impact Score (BIS) is a powerful index built upon three core dimensions that directly contribute to business value. We utilize advanced Structural Equation Models (SEM) to measure intangible aspects of your brand, analyzing total population, clients, and non-clients across your sector.
Awareness
Measures brand recall (spontaneous and suggested) and public perception through open-ended questions about what people think of your brand.
Differentiation
Assesses how your brand stands out across key areas: Environment (physical vs. digital), Communication tone, Values & Behavior, and Product & Service Innovation.
Emotional Connection
Evaluates the emotions your brand generates (positive & negative) and the degree of customer dependency, revealing how essential your brand is to them.
Driving Business Value
The Brand Impact Score directly measures the “Attitudes & Business” dimension, focusing on key business levers:
Branding without measurement is like marketing without ROI
An investment without strategy. Discover how Brand Impact Score can empower your brand management.
Brand Impact Score Common Questions
Explore answers to frequently asked questions about how Brand Impact Score can transform your brand strategy.
How does an improved Brand Impact Score translate into tangible business value?
An improved Brand Impact Score directly drives business value by influencing key levers such as “Attitudes & Business.” This means customers are more likely to contract your products and services, increase recommendations to others, show greater willingness to invest in your company, speak more positively about your brand, and even desire to work for your company.
How does the Brand Impact Score specifically assess a brand's differentiation?
The Brand Impact Score evaluates differentiation by analyzing how your brand stands out in four key areas: its physical versus digital environment, the tone of its communication, its values and behavior, and the innovation of its products and services. This provides insight into what makes your brand unique in the market.
What is the fundamental principle behind using the Brand Impact Score for brand management?
The fundamental principle is that “Your brand is not what you say it is, but what customers perceive.” Therefore, measuring this perception is the only way to effectively manage the brand. As highlighted, “Branding without measurement is like marketing without ROI: an investment without strategy.”
